Blog SEO is the practice of optimizing a blog’s content, site architecture and HTML code for search engines. Common tasks associated with blog SEO include on-page optimization, installing plugins, improving page loading speed and internal linking.
Why Is Blog SEO Important?
Search engines are a super important traffic source for blogs. Our own blog is living proof of the power of SEO. Sure, we get a fair amount of traffic from Twitter, LinkedIn, email and direct traffic. And added together, these sources make up the majority of our monthly traffic.
But Google sends us over 396,000 visitors per month.
Find One Main Keyword For Each Post
Every blog post that you publish should be optimized around one keyword.
If you optimize your post around lots of different keywords, Google and other search engines get confused. They don’t know what your content is actually about.
But when you focus on a single keyword, Google can easily understand that your post is about that one topic.
So your first step is to find one main keyword for your post.
If your blog is new, I recommend focusing on long tail keywords at first. That’s because long tail terms aren’t super competitive.
Optimize Your Blog Post
Now that you’ve found a long tail keyword, you want to optimize your post around that term.
There’s no need to stuff your keyword a million times on your page. That’s called “keyword stuffing”. Keyword stuffing used to work back in the day. But it can do more harm and good today.
Instead, you want to include your keyword in a few key places on your page.
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